SAMANTHA DE LEON
Samantha works on a variety of client projects, constructing compelling stories to meet each client's needs. Built upon her experience as a journalist, Samantha understands that effective communication is about more than just getting your message across; it's about listening carefully to your audience and crafting messages that resonate with them.
Before joining the Lilja team, Samantha worked alongside experienced editors to produce editorial and online content for Mpls.St.Paul Magazine. She has a Bachelor of Arts degree in journalism from the University of Minnesota - Twin Cities.
When she's not working, Samantha enjoys a range of hobbies including working out, listening to music, trying new restaurants and watching movies. She also loves spending time with her loved ones and her beloved pet rabbit, Sprout.
Favorite book: “Braiding Sweetgrass” by Robin Wall Kimmerer
Reading & recommending now: "If Cats Disappeared From The World" by Genki Kawamura
Favorite movie: “Eat, Pray, Love”
Binge-watching: “The Sopranos”
Six-word memoir: To always do the right thing.