INFLUENCING BEHAVIOR – FOR GOOD.

SUSTAINABILITY
& SOCIAL CHANGE

We specialize in sustainability communications, working with a variety of business, nonprofit, foundation and government clients. From air pollution and alternative transportation to protecting our natural resources and communicating climate change, we have the strategies and experience that you need.

 

 

Get to know Kate Lilja Lohnes, our sustainability communications expert.

One of the primary challenges in our field is making complex information accessible and engaging. The Lilja team’s work exceeded our expectations by delivering a product that was both, and much more. In addition to creating compelling data visualizations, Lilja packaged data, narrative and images into visually pleasing reports that have received high praise from our elected officials, stakeholders and target audiences. Perhaps most importantly, working with the Lilja team was a pleasure. They were flexible with our ever changing timelines, professional, supportive, open to ideas, and efficient. Overall, we received an excellent product at a competitive rate and thoroughly enjoyed the process.

Chris Menges, City of Aspen Climate Action Department

CITY OF ASPEN, COLORADO

Climate Action Plan & Greenhouse Gas Reduction Toolkit

Lilja Communications partnered with the City of Aspen's Climate Action Department to design their 2017 Climate Action Plan (CAP). This new report is a follow-up to the first CAP Aspen adopted in 2007 and focuses on 46 actions to reduce greenhouse gas emissions that can be taken from 2018 through 2020, setting the City on course toward meeting its 2020 and 2050 greenhouse gas reduction goals. The CAP features a look at the community’s progress to date, analysis of business-as-usual future trends against possible greenhouse gas reductions, and a breakdown of the 46 actions the City is encouraged to adopt across six sectors to move the community closer to meeting its short- and long-term goals. Download the Climate Action Plan.

 

Once the project began, Lilja was also asked to assist with and design a regional Greenhouse Gas Reduction Toolkit. Working with staff from the City of Aspen and the Community Office for Resource Efficiency, Lilja created an engaging document that cleanly presents the comprehensive and complex information at the core of this important report. The resulting Toolkit is a regional resource that can be used as a jumping off point for communities to build their own Climate Action Plans in a matter of days, instead of having to start from scratch. In the first month since its publication, copies of the Toolkit had already been requested by more than ten communities across the country. The Toolkit also received a Colorado Communities Award in February 2018 by the State of Colorado and the Compact of Colorado Communities. Download the Greenhouse Gas Reduction Toolkit.

SALT LAKE CITY GREEN

An ongoing strategic partnership

Since starting to work together in 2016, Lilja Communications has completed multiple communications and design projects for Salt Lake City’s Sustainability Department, also known as Salt Lake City Green. These include the Business and Multi-Family Recycling Toolkit, the Urban Greens Market Toolkit, and the Neighborhood Cleanup program postcard.

In 2016, the City enacted a requirement for businesses and multi-family complexes to subscribe to a recycling service, a significant change to increase waste diversion rates. Faced with the monumental task of engaging businesses and apartment complexes to educate them about the requirements of the new law, Salt Lake City reached out to Lilja Communications to help them craft a toolkit to support their efforts.

The Lilja team worked with SLCgreen to outline the toolkit and determine its key messages. Lilja then carefully crafted toolkit copy and the report's design to clearly communicate the requirements of the new law and to showcase best practices for local businesses. The finalized toolkit incorporated several graphics and other elements to enhance the visual presentation of key information in the toolkit. In addition to delivering the final design files for printing, Lilja crafted a clean and visually appealing PowerPoint presentation to be shown at a series of open house events.

MURPHY WAREHOUSE COMPANY

The Business Case for Sustainability

Since 2004, Lilja has worked closely with Murphy Warehouse Company, a fourth-generation family-owned company with a strong focus on sustainability. Lilja has placed stories in the media on the company’s environmental initiatives, from native prairies to stormwater pond retention to solar panels. Company CEO Richard Murphy, ASLA, has become a leading advocate for businesses to adopt similar green initiatives. For example, he has tracked more than $1 million in savings from planting native prairies instead of traditional green lawns around Murphy's warehouses.

In 2013, Lilja Communications designed a striking infographic for Murphy to highlight the company’s green initiatives. The graphic was widely shared with key audiences, including clients, friends and the news media.

Because of these communication efforts, Richard Murphy continues to be seen as a leader both within his industry and the broader business community for building the business case for environmentally friendly practices. 

MINNESOTA DEPARTMENT OF AGRICULTURE

A Pollinator Promise

Lilja mounted a public awareness campaign with the Minnesota Department of Agriculture (MDA) to “Protect Minnesota Pollinators.” We launched phase one of the campaign at the 2014 Minnesota State Fair, providing visitors with easy guidelines on how they can help Minnesota pollinators in their own yards and gardens. We also invited them to make a “Pollinator Promise” to help reverse the decline in pollinator populations — either by reducing negative impacts of pesticides, improving existing pollinator landscapes or creating new habitat for pollinators to thrive. In addition to traditional media coverage, we used the campaign’s official hashtag #MNpollinatorhero to push the message out through social media. 

 

Phase two of the campaign began in 2015 with a focus on encouraging farmers and rural landowners to take steps to help protect Minnesota insect pollinators. The campaign provided them with best management practices and other resources to guide their efforts. Lilja gathered stories of rural Minnesotans who have taken specific measures to improve pollinator habitat and promoted them to outstate and agricultural media. Feature stories ran in several outstate media outlets, and the farm radio networks aired interviews with MDA spokespeople. The word continues to spread as more and more Minnesotans pledge to “Protect Minnesota Pollinators.” To learn more, visit the MDA’s website and follow the campaign on social media by searching #MNpollinatorhero. 

MINNESOTA DEPARTMENT OF AGRICULTURE

A Pollinator Promise

Lilja mounted a public awareness campaign with the Minnesota Department of Agriculture (MDA) to “Protect Minnesota Pollinators.” We launched phase one of the campaign at the 2014 Minnesota State Fair, providing visitors with easy guidelines on how they can help Minnesota pollinators in their own yards and gardens. We also invited them to make a “Pollinator Promise” to help reverse the decline in pollinator populations — either by reducing negative impacts of pesticides, improving existing pollinator landscapes or creating new habitat for pollinators to thrive. In addition to traditional media coverage, we used the campaign’s official hashtag #MNpollinatorhero to push the message out through social media. 

 

Phase two of the campaign began in 2015 with a focus on encouraging farmers and rural landowners to take steps to help protect Minnesota insect pollinators. The campaign provided them with best management practices and other resources to guide their efforts. Lilja gathered stories of rural Minnesotans who have taken specific measures to improve pollinator habitat and promoted them to outstate and agricultural media. Feature stories ran in several outstate media outlets, and the farm radio networks aired interviews with MDA spokespeople. The word continues to spread as more and more Minnesotans pledge to “Protect Minnesota Pollinators.” To learn more, visit the MDA’s website and follow the campaign on social media by searching #MNpollinatorhero. 

TETRA PAK U.S. AND CANADA

2017 Sustainability Report (Supplement)

Tetra Pak publishes an annual sustainability report, covering their worldwide operations. For the past two years, they have turned to Lilja Communications to create a supplement report covering the U.S. and Canada’s sustainability efforts. With a tight timeline, Lilja delivered on schedule and on budget. To create new pages for the report, Lilja worked within their existing style specifications and template to add high quality content that fits with the rest of the Global Sustainability Report.

WHAT IS SOCIAL CHANGE?

Changing behavior is a challenge. A challenge to cut through the noise to impact daily habits, especially those that foster healthier lifestyles and a healthier planet. We're experts in a model known as Community-Based Social Marketing, an internationally recognized program proven to effect meaningful, sustainable behavior change.

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