
Part 2: Four tips for crafting an effective sustainability story
This morning, Wednesday, October 12, I presented alongside other local storytellers and sustainability professionals at the Environmental Initiative’s Sustainability Storytelling: Going Beyond the Report workshop. As I prepared for this exciting event, I thought about what makes effective stories – especially in the sustainability sphere. Messages are often complex, our subject matter can feel weighty and the steps to live a more sustainable life can sometimes seem austere. E