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    We Share Solar Launches in Minnesota
    Kate Lohnes
    • Oct 18, 2019
    • 2 min

    We Share Solar Launches in Minnesota

    We Share Solar is a national program that empowers students to be global changemakers by combining solar energy and engineering education wi
    Why media relations doesn’t matter anymore – until it does
    Mary Lilja
    • Mar 29, 2016
    • 2 min

    Why media relations doesn’t matter anymore – until it does

    I have noticed a trend among companies of late to downplay public and media relations in favor of the more controllable and “fun” aspects of marketing. Things like content generation, videos, social media marketing, etc. Some are even setting up their own “news studios” to film stories. After all, it isn’t fun to handle media inquiries from bona fide journalists, especially when the news isn’t good. But guess what? We still have a working and independent media, as beleaguered
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