I have noticed a trend among companies of late to downplay public and media relations in favor of the more controllable and “fun” aspects of marketing. Things like content generation, videos, social media marketing, etc. Some are even setting up their own “news studios” to film stories. After all, it isn’t fun to handle media inquiries from bona fide journalists, especially when the news isn’t good. But guess what? We still have a working and independent media, as beleaguered