While the COVID-19 crisis has upended our daily lives, it has also elevated the importance of design. The pandemic has pulled people from all kinds of industries into new and challenging design projects, such as designing masks, ventilators and more.
At Lilja, this has meant designing signs and other graphic elements for our clients to communicate with employees and the public about important health and safety information. Here are some takeaways from our COVID-19 design projects.
1) Simplicity is key. Keeping designs clear and simple is especially important as we share messages about COVID-19. Visual elements should emphasize your message, not serve as a distraction.
2) Make sure your designs convey the appropriate tone. Businesses should be careful that all visuals are fitting for the situation. Overly playful or fun design elements can take away from the seriousness of your message. It is critical to find the right balance at this time.
3) Focus on what we can do. So much of what’s going on right now is out of our control. Graphics and design elements can be used to emphasize what we can do to make things better right now. For example, the Lilja office now includes signs to wear a mask and wash your hands for 20 seconds — simple steps we can all take to reduce the spread of COVID-19.
Keeping these goals in mind can help point your designs in the right direction, whether you are creating signs for the office, graphics for social media or internal messages for employees. And maybe the next time you are at the grocery store or doctor’s office, you’ll take a closer look at the signs around you.
