Today’s strongest brands are connecting with consumers’ hearts, tapping into shared values to create meaningful and sustainable customer relationships and build brand loyalty. Are you ready to take the leap from boring business to lifestyle brand? Here are our tips. Know who you are. Before all else, you will need to have clear and compelling answers to the following questions. What is your purpose? Why does your organization exist? Why should anyone care? Having a strong “wh

The art of attacking others with words is a useful skill for litigators, but it does not carry much value outside the courtroom. Adlerian psychologists will tell you we all have feelings of inferiority, and people thrive where they feel a sense of belonging and contributing. They also say the most productive environments are those in which people work together in cooperation and mutual respect. Regardless of the size of your business, the same rule rings true when communicati

A few years ago we hosted a new client at our offices, a wonderful woman who was launching a new product that met a real need in the marketplace. We could have arranged introductions via the electronic world we all inhabit: We could have conferenced her in, emailed our ideas and followed up via text, and followed her on Twitter to social network our way to a working relationship. Instead, she suggested the old fashioned approach: meeting face to face. She flew to Minneapolis