Turn your external business history outside in
A POWERFUL TOOL FOR ENGAGING EMPLOYEES One of the most powerful ways for a business to engage current and new customers is to share its story. It’s more and more common for businesses to infuse their history and culture into their public relations, marketing and online presence. But others go a step further and share the story of their business in book form. Our client, Park Dental, did just that. The pioneering dental group practice recently celebrated 45 years of service in