We Share Solar is a national program that empowers students to be global changemakers by combining solar energy and engineering education wi

Today’s strongest brands are connecting with consumers’ hearts, tapping into shared values to create meaningful and sustainable customer relationships and build brand loyalty. Are you ready to take the leap from boring business to lifestyle brand? Here are our tips. Know who you are. Before all else, you will need to have clear and compelling answers to the following questions. What is your purpose? Why does your organization exist? Why should anyone care? Having a strong “wh

I have noticed a trend among companies of late to downplay public and media relations in favor of the more controllable and “fun” aspects of marketing. Things like content generation, videos, social media marketing, etc. Some are even setting up their own “news studios” to film stories. After all, it isn’t fun to handle media inquiries from bona fide journalists, especially when the news isn’t good. But guess what? We still have a working and independent media, as beleaguered

A standby statement is among the most basic of tools in the media relations toolkit. It’s a brief statement used to share an organization’s position with the media, typically in a situation where news is breaking quickly, reporters want information now, but you don’t have much to say. In fact, many organizations create these statements well ahead of the time they’ll actually need to use them for scenarios they think are likely to occur. Each standby statement has a unique pur