Part 1: Four tips for crafting an effective sustainability story
On Wednesday, October 12, I will present alongside other local storytellers and sustainability professionals at the Environmental Initiative's Sustainability Storytelling: Going Beyond the Report workshop.
As I prepare for this exciting event, I’ve been thinking about what makes effective stories – especially in the sustainability sphere. Messages are often complex, our subject matter can feel weighty and the steps to live a more sustainable life can sometimes seem austere.
Everyone is talking about sustainability these days. But what are the elements found in the best sustainability stories?
Here’s a preview of my top four:
Make it personal.
Be honest about the barriers.
Reinforce a social norm.
Emphasize impact and inspire action.
Stay tuned for more on these elements, including helpful examples pulled from my personal experience working in sustainability communications, plus a few of my favorite national campaigns, as well.